Full-time

Digital Marketing Specialist (Nhà Tốt)

Digital Marketing Specialist (Nhà Tốt)

We are seeking a talented Digital Marketing Specialist who excels not only in leading digital campaigns to drive quality traffic but also has a passion for the real estate industry to understand insights and deliver the most relevant advertisements to users based on their needs

Key Responsibilities

  • Manage Digital Campaigns: Take ownership of digital marketing channels including Google Search, Facebook Ads, Remarketing (Criteo/Google Dynamic Remarketing), as well as on-off channels when needed (Cốc Cốc, Google Display Network, etc.) to drive quality traffic to Nhà Tốt.
  • Take ownership for automation tools to retain and re-engaging users through automated campaigns.
  • Plan and Execute: Define actionable goals, design experiments, and roll them out to acquire, activate, and retain users. If the results fall short, quickly extract insights, iterate, and move forward. If successful, optimize and scale for sustained growth.
  • Data Analysis: Analyze user segmentation and extract actionable insights to target audiences effectively. Conduct weekly and monthly analysis as well as use digital tracking platforms to evaluate these channels performance, make recommendations, execute and monitor results closely. Actively suggest and conduct A/B testing to improve campaigns performance.
  • Research Trends: Stay updated on the latest marketing trends and identify potential touchpoints to engage with target users.
  • Collaborate Cross-Team: Work closely with other teams to brainstorm and implement innovative growth ideas.

Requirements

  • User focus mindset: a must-have mindset that places the user at the center of every decision and campaign.
  • Data-Driven Mindset: Trust numbers over assumptions and are persistent in uncovering the reasons behind data trends.
  • Creative and Critical Thinking: Demonstrate curiosity and the ability to think outside the box.
  • Proficiency in Tools: Advanced Excel skills. Experience with SQL, Tableau, and Google Data Studio is a strong advantage.
  • Proactive Attitude: Propose new ideas and take ownership of their execution to achieve growth objectives.
  • Communication Skills: Present ideas clearly and collaborate effectively with cross-functional teams.
  • Energetic and Committed: Self-motivated, excellent at time management, and dedicated to delivering results.
  • Experience in Digital Marketing: Prior experience in digital marketing is a significant advantage.

Benefits

  • Plenty of sharing and learning activities as part of our initiatives to contribute to the tech community in Vietnam.
  • 15 days of annual leave and 5 days of sick leave per year.
  • Health insurance for employee.
  • Regular team-building activities and company parties.
  • Most importantly, codes that impact the lives of millions of people!

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks of application, otherwise, we might meet when another chance arises.