About Us

About Us

We exist to create the smart marketplace that empowers Vietnamese daily life. As the first recommerce platform and a pioneer in classified 4.0, we believe that we can build a one-stop site to meet all wants and needs of all Vietnamese in all stages of their life.

From “Cho Tot?” to “Cho Tot!”

When we first started in 2012, “good market” (Vietnamese meaning of Cho Tot) is an unconventional term in Vietnam. Now there are average 9 out of 10 Vietnamese people who are aware of Cho Tot when asking about selling and buying in any category. We serve more than 10 million users on our site who generate approximately 1 billion page views and nearly 2 million new listed items every month.

Whether you are looking for a house, a car, a job, a pet or a piece of vegetable, you can find on Cho Tot. Whether you are passing things you once loved or giving them to people in need, Cho Tot is here to assist. With technology, we build a simple, efficient and reliable platform that meets all the wants and needs in all stages of your life.

Since 2019, Cho Tot is part of Carousell, one of the world’s largest and fastest growing marketplace platforms in Southeast Asia. The group has presence in eight countries and counts venture capital firms Golden Gate Ventures, Sequoia India, 500 Startups and Singapore’s Economic Development Board’s investment arm EDBI among its investors. With its value now exceeds US$1 billion, Carousell has joined the list of local unicorns – unlisted start-ups.

Our Core Values

  • 01



    We want the best for each other, treating everyone like family members. We challenge, inspire, encourage, help and support each other to develop. We trust, share and care for each other. We do not look for employees, we look for FRUITies.

  • 02


    Result Oriented

    We drive for result with energy in everything we do. We take ownership and follow-up proactively. We deliver result on time and with quality. We commit and do our best to achieve the common goals.

  • 03



    We place our users at the center of our business. We provide the best user experience. We try to be the users, to understand them by listening to them, through research and analytics. Their wishes are our command.

  • 04



    We strive to find new solutions and better ways. We do differently, fail fast - learn fast and never hesitate to try new things.

Our Milestones


Founded under 701Search - a joint venture of Singapore Press Holding, Schibsted Media, and Telenor


Hit 100K visits per day & 150M page views per month


  • Hit 400K visits per day
  • Released Cho Tot app - First C2C app in Vietnam


  • Hit 1M visits per day
  • Hit 1M account users
  • Topped YouTube Ads Leaderboard in Vietnam with series "Nam dep trai va dan xe khung"


  • Changed domain from Chotot.vn to Chotot.com
  • Hit 1.1B page views per month
  • Released Dong Tot - Cho Tot exclusive payment method


  • Launched Cho Tot Xe - Vehicle vertical & Cho Tot Nha - Property vertical
  • Telenor acquired Singapore Press Holding and Schibsted Media's shares in 701Search - Cho Tot became 100% a part of Telenor Group
  • Renewed brand identity - Launched new logo


  • Hit 1.3M visit per day and 1.2B page views per month
  • Cho Tot Xe hit 10M visits per month and 100K selling ads per month
  • Cho Tot Nha hits 5M visits per month
  • Opened branch office in Hanoi


  • Profitable
  • Hit 50M visit per month & 3.5M successful transaction per year
  • 701Search merged with Carousell - Cho Tot became a part of Carousell group
  • Top 1 well-known online selling & buying site for cars, motorbikes, properties & used items*
  • Top 2 most well-known online selling & buying sites for electronics in HCMC*
  • Top 1 well-known online site for seeking jobs/posting jobs in HCMC*
  • Top 1 favorite online selling and buying site for properties*


  • Launched Food - new category, collaborated with Unilever Food Solution
  • New CEO Jacky Nguyen Trong Tan
  • Carousell wrapped up $80 million investment from a consortium led by Naver and featuring Mirae Asset-Naver Asia Growth Fund and NH Investment & Securities
  • Cho Tot Nha hit 8M visits per month.


  • Zing News Best Innovation Award, category E-commerce platform
  • Cho Tot Nha hit 9M visits per month, 500K properties live ads all over Vietnam & 200K new ads per month
  • Cho Tot Xe hit 16M visit per month & 250K selling ads per month
  • Top 1 classified websites (traffic ranking) in Vietnam**
  • Launched Viec Lam Tot - new endorsed brand for blue-collar jobs
  • Viec Lam Tot hit 1.4M job vacancies

* According to Nielsen's Brand Health Tracker 2019
** According to SimilarWeb 2021