Growth Specialist - Supply (Recruiter Growth)

Ngo Hiep Dai Duong -

Company Description

  • Chợ Tốt is part of Carousell Group, the fastest-growing classifieds technology group in Southeast Asia. Since launching in the Vietnamese market in 2013, Chợ Tốt has become a recommerce platform for buying and selling second-hand goods, with more than 10 million users and over 1 million items listed for resale every month. As Vietnam’s leading online classifieds site, we are passionate about making life more convenient for everyone.
  • Our mission is to help everyone find a way to any of their wants (“Muốn là có”). We are a dynamic family with young and energetic members seeking motivated talents to join our fast-moving and fun-loving crew..
  • For more information please visit https://careers.chotot.com/about-us/

Job Description

1. Product Marketing & Growth Planning (40%)

  • Develop annual and monthly growth plans to drive recruiter acquisition and engagement, with clear success metrics.
  • Translate the growth plan into a feasible initiatives roadmap, leveraging various growth loops and channels – referral, partnership, community, owned media and paid.
  • Develop Go-To-Market plans for Việc Làm Tốt's strategic product features, with a clear target audience and value proposition for users.

2. Experimentation & Execution (50%)

  • Execute end-to-end campaigns to acquire and engage recruiters across online and offline channels.
  • Translate Go-To-Market plans into execution plans and implement them, coordinating with Design, Content, Product, Sales/AM and Legal.
  • Own the user communication strategy for key projects, setting up marketing automation flows to improve conversion, activation and engagement across the recruiter lifecycle.
  • Track campaign performance, identify actionable insights and next actions, and continuously improve the outcomes.

3. Partnership Delivery (10%)

  • Support the growth of partner-driven acquisition channels: manpower companies and their field networks, public employment service centres, community group admins, and HR industry ambassadors.
  • Work with internal teams (Marketing & Sales) and external partners to deliver user-facing events

Qualifications

  • User-centric mindset — essential. You can explain why a user would care before you explain what the campaign does. You look for the reason behind a behaviour rather than only the number describing it.
  • 1–2 years of experience in growth marketing, digital marketing, preferably in an app-based environment.
  • Critical, reasoning and logical thinking. Basic SQL / BigQuery is a plus.
  • Effective AI & Automation mindset to optimise the speed and accuracy of work outputs
  • Self-motivation and strong proje6ct and stakeholder management.
  • Excellent organizational, interpersonal and communication skills.
  • Great work ethic and a 'can do' attitude.
  • Able to work in a fast-paced team structure under time pressure.
  • Strong command of English and Vietnamese language.

Benefits

  • Working in a young, dynamic, and supportive environment.
  • Receive 100% salary during the probation.
  • Social insurance full-salary for employees on probation.
  • Premium healthcare for employees.
  • Get 15 days of annual leave + 5 days of sick leave + 1 birthday leave + 1 Christmas day leave per year.
  • Get a 13th-month salary and annual performance bonus.
  • Laptop device will be provided.
  • Learning and career development opportunities with access to Coursera, Udemy, and O'Reilly.
  • Complimentary fruits, coffee, and tea are provided at the office.
  • Our modern offices serve perfectly for a relaxed, yet productive work environment.
  • You will grow with the FRUIT values of Fast Growth, Responsibility, User-first, Integrity, and Team.