Category Specialist (Growth - GTM role) (Cho Tot Xe)

Cho Tot Vehicles (Cho Tot Xe) is a specialised business vertical of Cho Tot, with the vision to provide a platform for transparent, efficient and effective vehicle transactions in Vietnam. If you’re passionate about solving complex problems, optimising user experiences, and making a real impact, this is your chance to shine.

What You Will Do & How You Make an Impact

• Lead Go-to-Market Strategies: Develop and roll out comprehensive GTM plans for new and existing vehicle-related products and features, driving user acquisition and sales growth while ensuring seamless user experience.
• Collaborate Across Teams: Work closely with marketing, product, sales, and data teams to design, launch, and monitor impactful campaigns and promotions tailored to vehicle buyers and sellers. Measure campaign effectiveness using relevant metrics.
• Optimise Product Marketing: Drive growth hacking strategies focused on conversion rate optimisation, increasing user engagement and transaction frequency within the vehicle vertical.
• Product Feature Ownership: Own the development and delivery of product features that stimulate vehicle purchase and listing activity, such as enhanced listing options, targeted promotions, and user incentives.
• Data-Driven Insights: Create insightful dashboards, monitor key performance indicators, and generate actionable recommendations to improve platform performance and user satisfaction.
• Cross-Functional Coordination: Ensure smooth coordination between technical teams and business units for product planning, implementation, and communication.
• Other duties as assigned to support the vertical’s goals and overall company vision.

About You – What Makes You a Great Fit

• Proven experience in developing and executing successful GTM plans, preferably within the automotive, e-commerce, or tech industry.
• Strong track record of managing sales funnels and exceeding targets.
• Solid understanding of marketing principles, customer segmentation, and campaign analytics.
• Critical thinker with strong reasoning and logical problem-solving skills.
• Highly self-motivated with excellent project and stakeholder management capabilities.
• Strong organisational, interpersonal, and communication skills.
• Positive work ethic with a proactive ‘can-do’ attitude.
• High proficiency in Excel and PowerPoint for data analysis and presentation.
• Fluent in both Vietnamese and English.
• Knowledge or passion for the vehicle industry or automotive market trends is a big plus.
• Data mindset; familiarity with SQL or BigQuery is an advantage.

What is waiting for you

Get your seat belt fastened because many challenges are waiting ahead. But you will be on a fun and supportive team full of intelligent minds and a collaborative spirit.

Get exposed to and directly work with an extensive, large-scale database, because data has a first-class seat at Cho Tot.

Full of learning and training opportunities to grow your professional and personal skills.

If you love to squeeze the insights out with tons of questions, keep asking why and go the extra mile to continuously strive to be the best, jump on the bandwagon with us! 🚀

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.